Audiences want to hear from the experts. Are yours ready for the spotlight?

The Client:

A leading global cloud infrastructure and services provider. 

The Challenge:

The world’s most profitable and innovative companies recognize they can no longer relegate public engagement to a single office. The most effective way to build authenticity with key stakeholders is to let them engage directly with the technical experts actually doing the work. Annual summits and product rollouts offered prime opportunities for this client, but their engineers struggled to connect their own expertise to the company’s broader strategic positioning. They needed a pathway to turn their global team of technical experts into impactful, audience-centric communicators.

Why WPNT?

Clients select WPNT based on the skill and reputation of the firm’s expert coaches. They return year after year because WPNT understands and embraces its role in delivering on a client’s core business objectives. Longstanding partnerships – including with many Fortune 50 companies – have allowed WPNT to co-develop highly tailored programs to address each client’s specific issues, challenges, and opportunities. 

The Impact:

Working hand-in-hand with the client, WPNT developed a Media Training certification program for employees participating in upcoming summits and product rollouts. This four-hour session covered core competencies in Audience Analysis and Message Discipline, interwoven with principles from the client’s broader communications strategy. The program’s virtual format enabled participation from the Europe, Americas, and Asia offices, often on the same day. Over the course of one year, WPNT coaches trained dozens of director-level team members, providing immediate, personalized feedback as they tested and refined new skills in highly realistic mock interviews. Participants left with the ability and confidence to hit the client’s key messages, even when faced with tough questions from skeptical stakeholders. 

Selected participant feedback:

  • Director, Solutions Architecture: “This training will help you know your audience and reach your audience better.”

  • Latin America Sustainability Specialist: “[WPNT coaches] are knowledgeable and professional, and you can tell they have studied [our] content to ask accurate questions.”

  • Global Director, Strategic Partnerships: “This is an incredibly valuable training that all [company staff] could benefit from.”

  • Director, Data Center Infrastructure: “I found the coaches to be excellent. They immediately have credibility due to their backgrounds and obvious experience.”

Ready for your experts to take center stage? Reach out today to learn how WPNT Communications can help turn them into excellent communicators.

Can you build trust internally while transforming longstanding business processes? 

The Client:

A publicly traded service and equipment company with more than 15,000 employees and presence in more than 70 countries.

The Challenge:

The client’s plan to deploy and scale new Enterprise Resource Planning (ERP) software hinged on securing lasting vertical and horizontal buy-in from across the company’s global operations. The multi-year process meant retiring not just old systems, but old ways of thinking. The Vice President of Transformation charged with leading the effort recognized her team needed to sharpen their ability to recognize and overcome internal skepticism. Failing to foster proactive, two-way communication across business groups and between technical and non-technical colleagues posed an existential threat to the roll out – and the company’s bottom line. 

Why WPNT?

WPNT Communications has decades of experience helping multinational companies navigate transformation. With deep understanding of the neuroscience of change communication, WPNT coaches equip participants with the skills needed to move from informing to influencing. Linking programs to ongoing business objectives allows participants to identify key stakeholders and tailor upcoming presentations to address their core concerns. Advanced training on Managing Q&A empowers participants to leverage tough questions to foster open dialogue and investment.

The Impact:

WPNT’s Presentation & Stakeholder Engagement Training delivered immediate, meaningful results for the client’s technical staff leading the global rollout. Through rigorous in-person, on-camera exercise, participants strengthened their ability to maintain message discipline and address stakeholder concerns. These skills ensured the VP’s team led the ERP rollout with the confidence to secure buy-in and the empathy to sustain it. The program enjoyed 100% positive participant feedback, and the client now plans to widely expand participation in advance of the company’s annual meeting. 

Selected participant feedback:

  • IT Director, Security and Controls: “Extremely relevant to my role in presenting to various stakeholders.”

  • IT Director, Supply Chain Applications: “Great coaches - each provided expertise and points of guidance for our personal development.”

  • Senior IT Director, Business Applications: “This would put your team and your company on the next level.”

  • Global Manufacturing Materials Director: “100% relevant. This was very helpful and very effective.”

Facing transformation? Reach out today to see how WPNT Communications can help your leaders navigate it with confidence and clarity.

How do global companies ensure a local emergency doesn’t threaten their international reputation?

The Client:

A vertically integrated energy company with more than 100,000 employees and operations in more than 60 countries. 

The Challenge:

The Crisis and Communication team had developed plans for nearly every contingency. They understood that when a crisis unfolds, local communities, regulators, business partners, will all turn first to social media – both for information about the crisis and to weigh in on the company’s response. Outside an actual crisis, only a dynamic, highly realistic simulation could effectively stress-test their people and their plans.  

Why WPNT?

WPNT Communications has provided training for many of the world’s largest and most regulated companies. Our programs ensure that key personnel – from field-based managers to C-suite leadership – can approach a crisis with confidence, empathy, and message discipline. In recognition that real learning takes place under pressure, WPNT worked with leading crisis and communications managers to develop STORM, a proprietary, closed-loop social media simulator that replicates digital volatility and volume in a secure training environment. 

The Impact:

WPNT provided Advanced Crisis Tabletop Training to communications and issues advisors and managers from Egypt, Hungary, Switzerland, and the United Kingdom. In four-hour virtual programs, first-responders, operators, and community relations liaisons practiced the skills that will determine the success or failure of the company’s response in the waking hours of a crisis. Working in STORM, participants tested and refined their ability to manage a live, escalating emergency, with branching developments and real-time complications. This exercise mirrored the real-world pressure and time constraints that accompany an unfolding emergency, when the team would be forced to make consequential decisions with incomplete data, competing stakeholder demands, and the awareness that every word or delay could escalate public concern. Participants rated the program 5/5, and more importantly, left with real experience developing a stakeholder engagement plan, coordinating internal comms, and deploying a coordinated, impactful communications plan

Selected participant feedback:

  • Issues Manager: “I really liked that this training went beyond the writing in crisis skills [to include] stakeholder mapping and the engagement plan.” 

  • Communications Advisor: “Realistic scenarios and getting out of comfort zones - very good for everyday work, practical and applicable in everyday operations.”

  • Communications and External Affairs Manager, Europe: “The pace and social injects were incredibly realistic.”

  • Digital Creative Advisor: “5/5 - it was good to push myself!”

Is your team ready to perform under pressure? Reach out today to see how a dynamic tabletop exercise from WPNT Communications can empower your crisis response readiness.

Are your international opportunities getting lost in translation?

The Client:

A leading privately held engineering and infrastructure company with over 50,000 employees worldwide.

The Challenge:

A Senior Vice President in a South American business unit recognized her team needed support with internal messaging. Although her project managers skillfully balanced the needs of their external partners and subcontractors, they struggled to land key messages (and sometimes funding) during recurring strategy review meetings with U.S.-based executives. Cultural divides – both geographic and bureaucratic – added additional friction, limiting the team’s ability to secure the support and visibility it deserved.   

Why WPNT?

With a roster of experienced coaches across five continents, WPNT has deep experience helping companies navigate complex cultural and organizational contexts. Informed by decades of in-classroom and academic research, WPNT’s curriculum empowers participants to transform cultural differences from a communication challenge to an opportunity to build authenticity.  

The Impact:

WPNT partnered with the client to deliver on-site Stakeholder Engagement Training to 16 of the region’s highest potential South America-based leaders. WPNT coaches moved beyond the fundamentals and provided immediately deployable techniques covering Audience Analysis, Establishing Common Ground, Message Development, and Managing Q&A. The program equipped participants to identify cultural differences in communication styles and to bridge them with confidence. Multiple on-camera exercises – followed by immediate feedback and revision – allowed participants to see themselves improve throughout the program. Participants particularly appreciated WPNT coaches’ ability to interweave elements of the company’s ongoing company-wide client-focused transformation. Recognizing the program’s immediate value, the client is now looking to expand it globally throughout the business unit.  

Selected participant feedback:

  • Commercial Manager, Americas: “All the aspects were really helpful, but what I most value was the feedback received by the coaches in each session.” 

  • Technology Manager: “Very useful! I regularly have to present to senior management, and this training will help me to run my presentations more confidently, clearly, and concisely.”

  • Study Manager: “A robust program that helps you to manage presentations and answering questions for a C-suite level audience.”

  • Project Manager: “100% very relevant.” 

Are your messages landing with key audiences? Reach out today to see how WPNT Communications can help ensure you hit the mark every time with internal and external stakeholders.

What if rocket science is the easy part?

The Client:

The United States National Aeronautics and Space Administration (NASA).

The Challenge:

NASA manages the world’s most rigorous selection and training process. Every few years, thousands of decorated military officers, field leading scientists, and cutting-edge engineers apply to become astronauts. Less than 0.1% of this already exceptional group will make final selection as an Astronaut Candidate (ASCAN). The public announcement of a new ten-person ASCAN cohort thrusts these individuals onto new terrain: representing NASA in a battery of media profiles, interviews, and public engagements. Although the candidates have excelled in their own field – and often, more than one – they’ve generally not held a public-facing position. Success here requires not just inspiring hope, but also support for the taxpayer dollars invested in the agency each year.

Why WPNT?

WPNT has partnered with NASA’s Johnson Space Center (JSC) to provide media training to every class of Astronaut Candidates since 2017. WPNT curriculum is founded on the recognition that lasting improvement requires realistic, hands-on training. Every WPNT program provides multiple opportunities to practice an upcoming presentation or interview, receive tailored feedback, and immediately implement improvements. 

The Impact:

For nearly a decade, WPNT’s Media Training has been the final classroom module Astronaut Candidates receive before their public announcement. Conducted on-site at JSC, this intense, four-hour program equips participants to better understand the media landscape and leverage their engagements. In group and breakout sessions, WPNT coaches cover key skills, including Audience Analysis, Understanding the Media Filter, and Managing Q&A. Critically, the expertise of WPNT audiovisual technicians ensures a realistic “practice like you play” simulation. Astronaut Candidates leave the program empowered to continue their track record of excellence as the new public faces of American space exploration. 

Selected participant feedback from participating Astronaut Candidates:

  • “It was an enormous confidence booster. I feel much better prepared.”

  • “Exceptional! Amazing to learn from the pros!”

  • “Great opportunity to practice, get reps, and gain confidence.”

  • “Absolutely recommend - high value for time.”

Are your technical experts ready for a public facing role? Reach out today to see how WPNT Communications can help prepare them for the spotlight.

Your leaders are far beyond average. Is the same true for their ability to influence?

The Client:

A Fortune 150 multisector technology and manufacturing company.

The Challenge:

A sweeping realignment launched by the Chairman called for transformational change across the client’s highly diversified international operations. To bring it to life, headquarters selected two dozen business group Presidents, Vice Presidents, CFOs to partake in a year-long Executive Development Program, starting with a week-long on-site leadership conference. The assignment was clear: although these high performers had excelled at the company to date, their future prospects now hinged on their ability to build support for the initiative with the thousands of employees under their direction.

Why WPNT?

The client’s Vice President for Communications selected WPNT because of its reputation for helping leaders enhance – rather than replace – their individual communication style. With decades of industry and classroom experience, WPNT coaches excel at building upon participants’ personal strengths so they can communicate with confidence and authenticity.

The Impact:

Six WPNT coaches traveled to the company’s headquarters to provide an on-site Strategic Communications Workshop during the cohort’s week-long retreat. Advance work in partnership with the client ensured the program seamlessly interwove core principles from both the ongoing conference and the year-long development program. In four-person breakout groups, WPNT coaches helped participants identify and build upon their individual communication strengths, with a focus on Establishing a Positive Net Impression and Leading with Empathy. Tailored, immediate feedback ensured the leaders left the program able to immediately employ new skills – both at the conference and back with their worldwide teams.

Selected participant feedback:

  • Vice President, Human Resources and Communications: “Great use of time! Impactful, highly recommend.”

  • Vice President, Latin America: “Excellent!”  

  • CFO: “10/10”

  • President, Central Asia: “Experienced and constructive coaches … interactive sessions with immediate feedback and chance to re-practice.”

Can your leaders drive change with authenticity? Reach out today to see how WPNT Communications can further enhance their unique skillsets.

How can technical experts move beyond informing supervisors to influencing business strategy?

The Client:

A Fortune 500 independent infrastructure company with more than 3,000 employees.

The Challenge:

Project proposals from field-based engineers weren’t securing approval during recurring deal review meetings. These technical experts had the experience and expertise to identify opportunities, but they struggled to convey the value proposition to the headquarters-based Directors and Vice Presidents who held approving authority. As opportunities fell to competitors, engineering leadership recognized the need for intervention.

Why WPNT?

WPNT had previously delivered 1:1 Executive Communications Coaching to a core group of the company’s high potential rising executives. The client returned to WPNT for a larger program, this time focused on developing the engineering team’s presentation skills. WPNT coaches excel at helping subject matter experts communicate their insights more effectively to internal stakeholders – including to executives who may not share their technical background.   

The Impact:

Two dozen engineers, construction specialists, and supervisors participated in WPNT’s Presentation Skills & Communications Coaching. WPNT’s training equipped these technical leads with the skills to better understand their audience and tailor their messages to drive clarity, alignment, and confidence in high-stakes engagements. Participants left the day better able to understand, connect with, and influence company leadership at upcoming deal review meetings. Recognizing the program’s value, the client requested additional training within the year – and that the program be widely expanded to include other business groups within the company. 

Selected participant feedback:

  • Construction Supervisor: “A wake-up call to everyday professional communication. Crucial professional skills that will take your team to the next level.”

  • Construction Supervisor: “I absolutely have never met more professional advisors in my life. Thank you!”

  • Engineering Manager: “This will revolutionize how you engage an audience and how quickly you get a yes for your request.” 

  • Construction Specialist: “[WPNT coaches are] experts in their craft. Very knowledgeable and personable.” 

  • Senior Construction Inspector: “The amount of knowledge that was given is going to make a huge difference. This is a necessary training course.”

Ready to enhance your team’s ability to influence up? Reach out today to discuss how WPNT Communications can support their growth.