The Client:
A leading global cloud infrastructure and services provider.
The Challenge:
The world’s most profitable and innovative companies recognize they can no longer relegate public engagement to a single office. The most effective way to build authenticity with key stakeholders is to let them engage directly with the technical experts actually doing the work. Annual summits and product rollouts offered prime opportunities for this client, but their engineers struggled to connect their own expertise to the company’s broader strategic positioning. They needed a pathway to turn their global team of technical experts into impactful, audience-centric communicators.
Why WPNT?
Clients select WPNT based on the skill and reputation of the firm’s expert coaches. They return year after year because WPNT understands and embraces its role in delivering on a client’s core business objectives. Longstanding partnerships – including with many Fortune 50 companies – have allowed WPNT to co-develop highly tailored programs to address each client’s specific issues, challenges, and opportunities.
The Impact:
Working hand-in-hand with the client, WPNT developed a Media Training certification program for employees participating in upcoming summits and product rollouts. This four-hour session covered core competencies in Audience Analysis and Message Discipline, interwoven with principles from the client’s broader communications strategy. The program’s virtual format enabled participation from the Europe, Americas, and Asia offices, often on the same day. Over the course of one year, WPNT coaches trained dozens of director-level team members, providing immediate, personalized feedback as they tested and refined new skills in highly realistic mock interviews. Participants left with the ability and confidence to hit the client’s key messages, even when faced with tough questions from skeptical stakeholders.
Selected participant feedback:
Director, Solutions Architecture: “This training will help you know your audience and reach your audience better.”
Latin America Sustainability Specialist: “[WPNT coaches] are knowledgeable and professional, and you can tell they have studied [our] content to ask accurate questions.”
Global Director, Strategic Partnerships: “This is an incredibly valuable training that all [company staff] could benefit from.”
Director, Data Center Infrastructure: “I found the coaches to be excellent. They immediately have credibility due to their backgrounds and obvious experience.”
Ready for your experts to take center stage? Reach out today to learn how WPNT Communications can help turn them into excellent communicators.