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Melissa Etezadi

As a general assignment reporter at KNBC in Los Angeles, Melissa covered everything under the sun from the red carpet to riots and natural disasters. Melissa also serves as a consultant, working with and advising early to growth stage startup companies on brand strategy, brand management, public affairs, and communications. Melissa’s experience as a journalist provides her a structured approach to effectively identify, understand, and connect with her audience, allowing her to help business leaders successfully strengthen their brand through positive engagement. As a master communicator, Melissa has coached companies to efficiently diagnose and manage complex and unexpected communication challenges, improving their ability to respond to major crises across different stages of a company’s life cycle.