Companies with distributed assets handling potentially hazardous materials know their corporate reputation can be helped or hurt by how their personnel react (and what they say) in the earliest hours of a crisis. Responders no longer enjoy that first “Golden Hour” of an incident to develop a holding statement, get it approved, and send someone to the fence line. Today’s media platforms reach millions in minutes. Therefore, smart companies prepare interim spokespersons across their operations to handle crisis communications until the cavalry can arrive. We teach these spokespersons WPNT's proven crisis message formula (show concern, detail responsible actions, emphasize cooperative efforts, and demonstrate resolve). We also simulate interactions with a range of stakeholders.